
FREE PLAYBOOK
10 B2B Growth Trends for FY27
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(That Analysts Aren't Talking About)
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We’ve combined insights from the world’s best and the world’s most unlikely…
Our FY27 underground playbook for revenue leaders delivers heavyweight data from the likes of Gartner, Forrester, Salesforce, HubSpot, LinkedIn, and McKinsey.
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PLUS fresh inspiration from creators, athletes, musicians, entrepreneurs and popular culture!​
Why?
Because history has proven that these "left field" influences actually shift how revenue is driven.
​10 trends.
10 unconventional questions.
1 playbook for growth…
…without losing your sanity.
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Discover what will really move the needle in B2B growth
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Spark new ideas with questions to next level your FY27 strategy
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Get cross-industry insights applied to B2B growth levers

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ABOUT THE AUTHOR
Abbie White, Founder and CEO, Sales Redefined
Abbie works firsthand with sales and go-to-market teams, from SME to ASX-listed, to navigate the Human + AI growth paradox. She's helped Portwest generate $9M AUD in net new pipeline and Cater Care activate 8 AI use cases, both within 30 business days. Her clients have unlocked more than $500M AUD in revenue.
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She hosts the REV UP Rebellion podcast, is a contributor to Forbes Australia and The CEO Magazine, and is a Silver Stevie International Business Award Thought Leader of the Year 2026.
Prior to founding Sales Redefined, she was a National Sales Manager at IBM leading a $100M AUD business unit.


We never sell or rent your information.