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FREE PLAYBOOK

10 B2B Growth Trends for FY27

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Sales Redefined's ebook: The B2B Chief Revenue Officer's FY27 Underground Playbook featuring 10 trends to leverage for revenue growth

(That Analysts Aren't Talking About)

LEARN MORE

We’ve combined insights from the world’s best and the world’s most unlikely…

Our FY27 underground playbook for revenue leaders delivers heavyweight data from the likes of Gartner, Forrester, Salesforce, HubSpot, LinkedIn, and McKinsey.

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PLUS fresh inspiration from creators, athletes, musicians, entrepreneurs and popular culture!​

Why?
Because history has proven that these "left field" influences actually shift how revenue is driven. 

​10 trends.
10 unconventional questions.
1 playbook for growth…

…without losing your sanity.

  • Discover what will really move the needle in B2B growth

  • Spark new ideas with questions to next level your FY27 strategy

  • Get cross-industry insights applied to B2B growth levers

A scrolling preview of the contents of Sales Redefined's ebook: The B2B Chief Revenue Officer's FY27 Underground Playbook featuring 10 trends to leverage for revenue growth
We never sell or rent your information.
If you need to reignite the sales energy in your business and get your team focused on the right activities, Sales Redefined is definitely the team to do it.
JACQUI ELLIOT,
SENIOR CONSULTANT
Gallagher Insurance
We can confidently attribute a lot of our business success over the past 18 months to Sales Redefined’s practical, actionable and results-driven advice. 
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MANAGING PARTNER & DIRECTOR
Kindra Migration Lawyers
Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. Our team took away a highly practical and results-driven plan.
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VP - SALES, SOLUTIONS & STRATEGIC PARTNERSHIPS
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ABOUT THE AUTHOR

Abbie White, Founder and CEO, Sales Redefined

Abbie works firsthand with sales and go-to-market teams, from SME to ASX-listed, to navigate the Human + AI growth paradox. She's helped Portwest generate $9M AUD in net new pipeline and Cater Care activate 8 AI use cases, both within 30 business days. Her clients have unlocked more than $500M AUD in revenue.

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She hosts the REV UP Rebellion podcast, is a contributor to Forbes Australia and The CEO Magazine, and is a Silver Stevie International Business Award Thought Leader of the Year 2026.

 

Prior to founding Sales Redefined, she was a National Sales Manager at IBM leading a $100M AUD business unit. 

Abbie White, Founder and CEO of Sales Redefined, delivering a live session on stage
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Email: ask@salesredefined.com.au

Phone: 1300 840 268

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