We've been sharing results from our 30-day challenges: $9M+ in pipeline, an AI use case that moved from weeks to minutes. Both in under 30 days. And the question I keep getting is: HOW?

At a time when many organisations are reducing enablement budgets and many are saying they're simply too busy to prioritise enablement, HubSpot did the opposite.

I've been doing a deliberately confronting exercise: fear-setting. Asking the questions I don't want to ask. For my own business and with clients.