FREE LIVE MASTERCLASS
What Sales & GTM Teams Getting ROI from AI Do That the Rest Don’t
Most sales and go-to-market teams are using AI to do the same work slightly faster. That's not the opportunity.
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Learn how progressive high-performance sales teams are redesigning workflows as Human + AI without losing the relationship.
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Watch it live: average vs exceptional, side by side.
How to Go from AI Dabbling to Human + AI Execution for Commercial Leaders
Thurs 15 October · 12–12:45pm AEDT, live online
We never sell or rent your information.
ABBIE IS PROUDLY TRUSTED BY
84% of Australian workers use AI. Only 7% have gone beyond beginner level.
(RMIT Online and Deloitte Access Economics, Beyond Prompting, 2026)
60% of ANZ professionals use AI regularly at work. 78% have had no formal AI training.
(Hays Salary Guide FY26/27, 2026)
Top-performing sales teams are 1.7x more likely to use AI agents vs teams missing target.
(Salesforce, State of Sales ANZ, February 2026)
What you'll see:
We work with SME to ASX-listed sales and GTM teams to maximise growth by augmenting Human + AI.
In this masterclass, we'll share the proven steps to progress your human + AI journey, then show you how to bridge the gap from where your team are today.
45-minute agenda:
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What progressive, high-performing sales and GTM teams, like Canva, HubSpot and Atlassian, are doing that the rest aren't
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Where AI wins and where it costs you the relationship
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Watch it live: average versus exceptional use of AI, the gap between them is what's costing your team right now
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How to accelerate your progress in 30 business days
Who is this for?
This masterclass is for sales and GTM leaders.
Your sales and GTM team is still using AI for relatively basic use cases, and you’re ready for the next step.
AI use is in pockets: a minority of sellers taught themselves and are flying, while the rest are getting left behind.
You want the whole sales team performing as a high-performance Human + AI team, and you want it to show up in growth and ROI.
This is not for you if: your team has already deployed working AI agents and you’re already getting clear ROI.
Delivered by:
Abbie White, Founder and CEO, Sales Redefined.
Abbie works firsthand with sales and go-to-market teams, from SME to ASX-listed, to navigate the Human + AI growth paradox. She's helped Portwest generate $9M AUD in net new pipeline and Cater Care activate 8 AI use cases, both within 30 business days. Her clients have unlocked more than $500M AUD in revenue.
She hosts the REV UP Rebellion podcast, is a contributor to Forbes Australia and The CEO Magazine, and is a Silver Stevie International Business Award Thought Leader of the Year 2026.
Prior to founding Sales Redefined, she was a National Sales Manager at IBM leading a $100M AUD business unit.
"Abbie gave our leaders the confidence to experiment within our AI guidelines. She played an important role in helping us build the foundations for broader AI adoption."
SUE
GM FOR PEOPLE, TALENT & CAPABILITY, CATER CARE
"High-energy delivery, densely packed with value. Even though I use AI most days, I realised I was barely scratching the surface. This has completely changed how I work with it. "
JODIE
CEO, TINY HUNTER
"Abbie's energy
is infectious, keeping everyone engaged. One salesperson with 20+ years of experience called it the best session of its kind he had attended."
JUSTINE
GTM LEAD, FORTINET
FREE LIVE MASTERCLASS
What Sales & GTM Teams Getting ROI from AI Do That the Rest Don’t
How to Go from AI Dabbling to Human + AI Execution for Commercial Leaders
Join us LIVE online on Thursday, 15 October, 12pm-12:45pm AEDT