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We pride ourselves on offering the most bespoke enablement in market.

Nothing here is off the shelf. Whether it's a sales and GTM kickoff, a workshop, or ongoing enablement, everything starts with our discovery and diagnostic process.

Our Workshops and Revenue Enablement 

The Human + AI age has changed how revenue ecosystems need to work. We help sales, marketing, product, pre-sales, GTM and partner teams adapt and execute against it.

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Our approach is highly practical and actionable, with a bias for behavioural change and execution.

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Every workshop includes the option of a post-workshop Execution Challenge. It's how WOW Recruitment built the habits behind their highest month on record, how Cater Care activated 8 new AI use cases, and how Portwest generated $9M in new pipeline within 30 business days.

Abbie White, CEO of Sales Redefined, delivering a revenue enablement workshop in-person during a company offsite.

Our Signature Process

When you book our revenue enablement and workshops, you gain access to a system built to turn insight into commercial outcomes.

BEFORE

Discovery & Growth Diagnostic

We go far beyond a briefing call. We survey the team, run a leadership diagnostic session, and deliver a tailored Growth Diagnostic before the workshop. This is what your enablement is built from.

DURING

Customised Enablement

Practical, energising, interactive, and grounded in real-world evidence, our sessions are built specifically for your business. Clients consistently say we deliver the best sessions of their kind they have attended.

AFTER

30-Day Execution Challenge

This is where the real ROI is generated. Outcomes we've seen: $9M in pipeline from one challenge and AI workflows in minutes that previously took weeks.

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​"The best sales enablement we've had. The training didn’t end when the conference did, it translated into real behavioural change."

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BEN
COMMERCIAL DIRECTOR, PORTWEST

RESULTS ACHIEVED:
  • $9M AUD in new pipeline
  • Closed new business
  • Increased AI adoption
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...all in less than 30 business days with a team challenge.

Workshop Topics

These are our most popular workshops, each customised to your business and industry.

​Human + AI for Sales & GTM 

Sales, GTM and commercial teams have the AI licence, but most are stuck dabbling with it. This session is where your team learns where AI speeds up revenue and where the relationship still needs a human.​

 

  • Learn the REDEFINE™ framework, built live

  • Work as a team to redesign your own roles and activities as Human + AI, then present back

  • Leave with working Human + AI use cases you can put to work the following week

Abbie White, CEO of Sales Redefined, delivering an in-person Human + AI workshop to a professional community
Abbie White, CEO of Sales Redefined, delivering a live workshop on high-performance sales habits to a franchise network

High-Performance Sales Habits

​In this session, we break down the habits and behaviours of the highest-performing sellers and translate the learning into actionable habits your commercial team can embed into their daily routine.

 

  • What high-performing sales professionals who exceed quota do differently from underperformers

  • The most effective ways to build qualified pipeline in a competitive market

  • What's working and converting in high-performance sales and commercial teams today

  • How to build proactive, high-performance habits and disciplines

Building a High-Performance Sales Team (Leadership)

Great sales and commercial teams are built deliberately, not left to chance. This session equips leaders with the habits and rituals that build consistency, discipline and performance across their team, including how to run team meetings that drive action rather than status updates.

 

  • Learn the habits and rituals that underpin high-performance sales and commercial teams

  • Understand how to structure team meetings and rhythms that build accountability

  • Build consistent disciplines and behaviours across the team

  • Translate high-performance principles into a repeatable operating rhythm that sticks

Abbie White, CEO of Sales Redefined, onstage delivering a workshop at a sales conference
Abbie White, CEO of Sales Redefined, delivering a private sales workshop to a company team

ALIGN™: Aligning Sales, Marketing and GTM for Growth

Growth stalls when sales, marketing and go-to-market teams pull in different directions. This session applies our ALIGN™ framework to get every function aligned for growth, through interactive activities that build strategic alignment, collaboration and stronger team relationships.

 

  • Understand where misalignment between sales, marketing and GTM is costing growth

  • Apply the ALIGN™ framework to build a shared view of the customer and the market

  • Work through interactive activities that build collaboration and team alignment, not just theory


One client credited exactly this, bridging the gap between sales and marketing, as a determining factor behind their 2,065%+ ROI campaign.

What do our clients say?

Sales Redefined’s highly tailored workshop helped uncover what was working and what wasn’t. We walked away with a solid strategy and we’re confident it will return a solid ROI.
JOHN POULTER,
DIRECTOR - COMSTOR
Westcon-Comstor
I cannot recommend Sales Redefined highly enough. If you need to reignite the sales energy in your business and get your team focused on the right activities, Sales Redefined is definitely the team to do it.
JACQUI ELLIOT,
SENIOR CONSULTANT
Gallagher Insurance
Sales Redefined delivered an exceptional presentation! They helped us implement  [strategies and habits] which are the best thing that ever happened to us and equated to our highest month on record.
EMILY ANGELONI (MCLEOD), 
CO-FOUNDER & DIRECTOR
WOW Recruitment

Work with us

If you’re ready to transform your team's growth and performance, we’d love to have a 15-minute chat and see if we’re a fit! Book a call with us here.

or get in touch via our contact form.

Level 17, 1 Denison Street, North Sydney, New South Wales, Australia, 2060

 

Email: ask@salesredefined.com.au

Phone: 1300 840 268

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